implications+and+reccomendations

= Implications and Recommendations =  - No significant difference between respondents before and after in their awareness of International Women’s Day o Better marketing is needed and more events - Majority of respondents feel it is very important, but no outlet for their interest or appreciation - More community-based events, better marketing, gov funding, and education opportunities are necessary o Strategic communication and larger Day-of events to make it more noticeable o The marketing of the Day might have raised awareness, but the Day itself was poorly recognized and celebrated o Make it more visible CARE-website o Ex. Moment of silence on Remembrance Day, fireworks on Victoria Day, Women’s Day needs something identifiable - Where to increase awareness, targeted marketing via television, radio, newspapers and online o Social networking sites for younger demographic o Ex. Woman knew about CARE’s empowerment campaign from a television commercial <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">- <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Gets lost in a sea of days-- lacks substance, it’s just a title <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">- <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">It should be recognized the other 364 days <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">- <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">The fact that few people know of or fully understand the issues is a contributing factor to their belief that international development is less important than other issues <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">- <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Better marketing and local presence to increase awareness of facts-- a lot of people surprised with facts <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">- <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Belief that issues in our own backyard are more important-- which relates back to more community-based events <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">- <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Certain international issues not relatable-- CARE needs to have more of a local presence, not local cause necessarily, but operate locally o <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Ex. UNICEF, which does penny boxes o <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Save the Children-- large presence in schools <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">- <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">(conclusion) Given the recent international crises, results indicate that the most donated to causes were development, poverty relief, and disaster relief, could be skewed <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">- <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">OXFAM and Red Cross most mentioned-- we recommend assessing their communication strategies, etc. <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">- <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">People recognize the name but they get lost amid the plethora of NGOs <span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">- <span style="font-family: "Times New Roman","serif"; font-size: 12pt;">International and local org. relatively equally donated to = = = =