key+findings+(4+pgs)

When looking at where people originally heard of International Women’s Day the results were somewhat inconclusive. Most participants had no answer for this or were unable to recall where they had first learned about the day. For the select few that did remember where they had originally heard of the day, the radio and friends/family were the most occurring responses with four people in each category. When looking at responses from within our target demographic only, three people said radio, two said school, and newspapers, friends and television were all mentioned once. When looking at our target age group, which was 34 of the total 50 people interviewed, 28 knew that International Women’s Day existed. The group of respondents younger then our target age included a total of nine people, of those nine, five were able to identify that the day existed, and four were not. The older group included seven people, of which five were able to identify the day existed and two were not. We conducted interviews both before and after International Women's Day, however the results suggest that there was no significant difference in people's awareness of the day. In our first round of interviews 18 of the 23 respondents knew that International Women's Day existed and only 5 did not. In our second round we found that 20 of the 27 respondents knew the day existed and only 7 did not. Of our complete sample population only six were able to correctly identify the actual day that International Women’s Day fell on. With an additional six that had general knowledge of the time frame in which the day occurred. Nine of the respondents said that this day was to recognize women, and four respondents said this was a day to address women’s issues. When looking only at our demographic sample of 34, three people knew the exact day, four people knew the general date of International Women's Day, five identified the day as one to recognize and honor women and finally two respondents knew that it was a day to adress women's issues. The vast majority of our target demographic felt that a day such as International Women’s Day is an important one. Of the 31 responses 28 people said this day is important and only 3 said that it was not. In terms of people celebrating the actual day the results were not very significant as a very small amount of people actually did anything. Of our total sample two people attended an event, one person changed their facebook status and sent out emails, another person called a girlfriend and finally another person celebrated it through work. We asked our participants what could be done in order to make International Women’s Day one that is more recognized by the public. The number one response, which was mentioned by five respondents, was to have more community based events taking place during and around the time of International Women’s Day. They suggested things that were not very costly that took place during evenings and weekends. It was also suggested that these community events would be better if more people knew about them, so that they could participate in them. Four respondents said that the say needed to utilize better marketing strategies in order to make it better known. Three people suggested getting the government more involved, such as getting the day recognized by the UN. Three respondents suggested more educational opportunities for the day and women’s issues, such as teaching children in school as well as offer educational seminars for people who are finished school. Finally both more funding into the day and male participation were mentioned once by an interviewee.
 * __International Women’s Day Table Analysis__**