Reseach+question+in+proposal


 * [[file:RESEARCH QUESTIONS.doc]]

__What does the public know about International Women's Day?__** This year is the 100th anniversary of International Women's day. International women's day (March 8th) is a day of both celebration and action. Our partner organization, CARE wants to raise awareness on the day itself (as not many people are aware of the day and what it is about). CARE feels that people could be turned off of the day itself because of advocacy, however that is not what it is abut, its about celebration and awareness. This question is going to help us provide CARE with information that will guide them in being successful in their marketing efforts for International Women’s Day 2011.


 * __What information does the public have about the issues facing women in developing countries?__**

Although CARE Canada has it’s office headquarters located in Ottawa it is an international organization dealing with international issues. We are interested in seeing what the general population knows about the world around us. If the population was aware of how much the people (women) of these developing nations needed help they may be more willing to donate/support CARE in their efforts in creating a better life for these people in need. It will be interesting to see what people in different locations around the city of Ottawa have knowledge in, and how they have come across that knowledge. Have they read it in a book? Or traveled to the country themselves? If we discover a trend where the audience seems more susceptible in supporting CARE we can pass on the information to the organization and this may help raise their donations.  __**Where do people get their information about women's issues and events?**__

A lack of public awareness and decreasing charitable donations in recent years challenges CARE Canada’s efforts to provide support and empowerment to females. This research question will contribute to the formation of effective and strategic communications plans. By learning where people usually get their information about women's issues and events, CARE Canada can focus on the more efficient target media thus to improve upon its promotion in the future. Also, the research question will benefit the organization by extending the donor base. CARE Canada hopes to build up connection with audiences and inform them of the support CARE and women needs, so it is very important to know where audiences obtain most of the information.

CARE-Canada describes itself as a non-profit organizations dedicated to defending dignity and fighting poverty by empowering women and girls. The result of this research question will provide CARE Canada with an intuitional feedback of its efforts to advocate for international humanitarian, as well as the Canadian people’s perception of CARE’s global responsibility. Hence, CARE Canada will be able to decide on more suitable strategic communication plan based on the audience’s feedback to related questions.
 * __What does the public know about CARE Canada and its humanitarian efforts?__**