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 =CARE Canada Research Project = = =

Background Information

 * CARE is Canada’s global force dedicated to defending dignity and fighting poverty by empowering the world's most vulnerable and greatest resource for change: women and girls. CARE Canada's mission is to serve individuals and families in the poorest communities in the world. Drawing strength from their global diversity, resources and experience, CARE promotes innovative solutions and are advocates for global responsibility.


 * The research project that will be conducted will focus on International Women's Day which is on March 8, 2010. Currently CARE Canada is helping to promote a film screening of //Half the Sky// in Ottawa on March 4th. We will be interviewing and surveying women in the Ottawa community about issues surrounding International Women's Day and awareness about the day in general. Through this research we hope to see how women in Canada perceive gender issues in the developing world, and whether campaigning efforts by CARE raised awareness about International Women's Day.

Research Questions

 * What does the public know about International Women's Day?
 * What information does the public have about the issues facing women in developing countries?
 * Where do people get their information about women's issues and events?
 * What does the public know about CARE Canada and its humanitarian efforts?

Project Goals

 * To gauge public opinion regarding International Women's Day and public knowledge of women's issues in developing countries
 * To better understand how to effectively market International Women's Day in 2011
 * To discover ways to expand CAREs donor base to include the 34-55 year old demographic

Preliminary Research

 * See Literature Review.

Lecture Reviews

 * Some suggestions from Feb 2nd Lecture
 * Interview questions from Feb 9th Lecture

= = =RESEARCH QUESTIONS=